At KIND MUG, we only serve and sell one kind — the kind that still comes from the high mountain slopes of Kyoto, Japan, where matcha was first cultivated centuries ago. This isn’t just a preference; it’s a promise to keep tradition, taste, and authenticity intact.

The Champagne of Teas
Just as France had to defend “Champagne” from becoming a catch-all term for any sparkling wine, Japan is now fighting a similar battle for matcha. True matcha is shade-grown, hand-picked, stem-separated, and stone-ground from specific tea cultivars in Japan — not simply powdered green tea.

Lower-cost, mass-produced “matcha” from China and elsewhere might look similar, but that’s where the resemblance ends. The color is duller, the texture is coarser, and the flavor lacks the signature umami sweetness and smooth depth that only Japanese matcha offers.

When we say our matcha is Kyoto-grown, it means it comes from tea masters who’ve spent generations perfecting their soil, shade, and grind — not a factory that just pulverizes leaves.

The Art of True Matcha
The process starts long before the whisk ever touches the bowl. True matcha begins with leaves grown in partial shade for several weeks before harvest. This stress encourages higher chlorophyll content, giving real matcha its electric green color and natural sweetness.

After picking, the stems and veins are carefully separated — only the tender leaf material remains. Those pure leaves are then stone-ground into an ultra-fine powder so smooth it feels like silk between your fingers.

That’s why KIND MUG matcha whisks into a frothy, vibrant cup with a creamy mouthfeel and clean finish — not a bitter, sandy one.

Flavor, Feel, and Focus
Matcha gives you a calm, balanced energy unlike coffee or energy drinks. That’s thanks to L-theanine, an amino acid that promotes focus and clarity while smoothing the caffeine curve. It’s the reason Zen monks have used matcha for centuries to stay alert yet centered during meditation.

The taste? Imagine the brightness of green tea, the smoothness of white chocolate, and the depth of ocean air — all in one sip. It’s complex, soothing, and endlessly drinkable.

Respecting the Ritual
Preparing matcha is more than making a drink — it’s an act of mindfulness. Whether you whisk it in silence or while chatting with a friend, the process reminds you to slow down, pay attention, and be present.

At KIND MUG, we believe those small moments of care — in craft, in sourcing, in how you start your day — make a difference.

Experience Kyoto in a Cup
Every bowl of KIND MUG matcha represents a collaboration between time, tradition, and taste. From the farmers who shade the fields to the stone that grinds each leaf, it’s all done with intention.

So when you sip it, know this: you’re tasting something protected, pure, and profoundly Japanese — matcha the way it’s meant to be.