Better When It’s Kind
KIND MUG: Coffee Tastes Better When It’s Kind
Roanoke, VA — November 6, 2025
At a time when communities across the nation are craving both connection and compassion, KIND MUG is redefining what a coffee company can be. This national coffee shop chain doesn’t just serve exceptional coffee — it gives 100% of its profits to support nonprofits and local causes throughout the United States. Because at KIND MUG, coffee tastes better when it’s kind.
In 2026, KIND MUG will open six flagship stores in Austin, Texas; Denver, Colorado; Dover, Delaware; Jacksonville, Florida; and Roanoke and Williamsburg, Virginia. Ten additional locations are planned for 2027, continuing the company’s rapid, purpose-driven expansion.
KIND MUG is a cooperative partnership between Evolve Outreach, a Delaware-based nonprofit tackling homelessness and hunger on a national scale, and Cause Work, a technology company creating tools to help nonprofits save resources and boost donations.
“Evolve Outreach is all about nonprofits solving challenges from within — and with the help of — the whole community,” said Patrice Hawthorne, Executive Director of Evolve. “Having spent years in the nonprofit sector, I’ve seen firsthand how challenging funding can be. KIND MUG is a way to create a sustainable source of support for organizations feeding and housing people in our communities. Community-driven coffee fits that mission perfectly.”
Dan Hubbard, co-founder of Cause Work — which also operates Focused Agility, the platform managing KIND MUG’s technology and operations — added, “Both Patrice and I come from the nonprofit world and understand how tough it can be to fund meaningful work. With KIND MUG, we’re offering far better coffee at a lower price than big chain shops, and every cup helps fund nonprofits that feed and house people in need. It’s a win-win: amazing coffee for our customers, and real impact for our communities. Plus, we want our cafés to be places where people slow down, connect, and truly enjoy themselves.”
A Leap of Faith to Change the Future of Nonprofits
After years of watching incredible nonprofits struggle — not because of a lack of passion or impact, but because of unstable funding — Patrice and Dan reached a shared realization. If they truly wanted to keep great nonprofits alive, they couldn’t keep building small fixes. They needed to take a massive, uncomfortable leap of faith.
In conversations that stretched late into the night, they confronted a hard truth: the nonprofit sector didn’t just need better tools — it needed a sustainable engine. A model bold enough to create continuous funding, strong enough to support organizations long-term, and simple enough for communities to rally behind.
KIND MUG became that epiphany. A big, audacious idea rooted in one belief: if everyday purchases could directly power local missions, then millions of people could uplift thousands of nonprofits — one cup at a time.
Exceptional Coffee. Global Integrity.
KIND MUG sources its coffee directly from growers in the world’s most sought-after regions, ensuring farmers receive fair compensation and sustainable support. Every coffee served — in stores and online — is Specialty Grade Coffee, certified under the Specialty Coffee Association (SCA) guidelines, representing the top tier of global coffee quality.
Local Giving, National Reach.
Every KIND MUG café donates 100% of its profits to charitable organizations in the local community. Beyond that, any nonprofit in the U.S. can register for free to receive a personalized coffee listing on KIND MUG’s webstore — with all profits from online sales of that coffee going directly to the nonprofit’s cause.
Croissants With Compassion.
Croissants are always free at every KIND MUG location. For every delicious, all-natural French croissant served, KIND MUG donates an equal number each day to local organizations feeding neighbors in need. It’s coffee and kindness baked right in.
A Better Workplace for a Better World.
Tipping isn’t necessary at KIND MUG — because employees already earn living wages, receive 100% employer-paid medical and dental coverage, and enjoy paid vacation. Each team member is professionally trained through the Specialty Coffee Association’s Education Program in roasting, cupping, sustainability, and the craft of exceptional coffee.
As KIND MUG grows, the company is committed to being smart about ownership of its supply chain — other than the coffee itself — by keeping as much as possible in-house. This approach will create countless employment and career-growth opportunities for staff and local communities while ensuring quality, transparency, and long-term sustainability.
Community Spaces That Empower.
Each KIND MUG location offers free co-working space complete with technology resources, meeting rooms, and business services like virtual mail — designed to help individuals and nonprofits collaborate, create, and make an impact together.
About KIND MUG
KIND MUG is a mission-driven coffee company dedicated to serving world-class coffee while giving back to communities nationwide. By blending exceptional coffee with meaningful social impact, KIND MUG is proving that business can — and should — be a force for good. Coffee tastes better when it’s KIND.
Learn more at: https://kindmug.com
Media Contact: info@kindmug.com