Our Purpose & Commitment
Why Kind Mug, Why Now?
A Better Cup of Coffee for a Better Condition of Life
Coffee is everywhere. It fuels mornings, conversations, commutes, and communities. And the industry behind it is enormous — the U.S. coffee shop market is projected to reach $52.3 billion by 2025.
But while the industry grows, so does the gap between comfort and crisis.
Starbucks earns over $10 million in profit every day.
Dunkin’ sells 60 cups of coffee every second.
Yet families are choosing between groceries and rent.
People facing cancer still worry about whether they can afford treatment.
Shelters are full. Food banks are strained.
And right now, nonprofits are hurting more than ever.
Donations are down in a tough economy.
Government grants have been disrupted, delayed, or cut entirely.
Corporate giving is shrinking as companies tighten their budgets.
Yet the demand for services — food assistance, housing, medical support, mental health resources — continues to rise.
For many nonprofits, the math simply doesn’t add up.
We See the Strain Up Close
The founders of KIND MUG have worked in the nonprofit sector for years.
We’ve sat with executive directors who don’t know how they’ll fund next month’s programs.
We’ve watched organizations lose grants they depended on for decades.
We’ve seen devoted professionals burn out because they’re trying to serve more people with fewer resources.
We feel this pain daily — and we knew we had to act.
A New Model for Funding Nonprofits
With the staggering amount of money Americans spend on coffee — and the extraordinary profits of national coffee chains — we began to ask a different question:
If coffee is generating billions, why isn’t more of that money helping people?
So we made a bet.
A big one.
What if your daily cup of coffee could fund life-changing nonprofit work?
Not through campaigns.
Not through round-ups.
Not through small percentages.
But through a business model designed from day one to give back.
We Believe Profit Should Have a Purpose
At KIND MUG, we believe a coffee company can serve great coffee and serve the community.
We give every penny of profit to charity.
Not a portion.
Not a seasonal campaign.
Not “when the budget allows.”
All of it. Every time.
We pay farmers and suppliers fairly.
We pay our team well.
We grow sustainably.
And once everyone is cared for — the remaining profit goes directly to nonprofits helping people reach a better condition of life.
If the big chains can make $10 million a day, then one day we can give $10 million a day.
One Cup Can Change Someone’s Day — and Someone’s Life
Your morning coffee can:
• Feed someone who’s hungry
• Help a family keep a roof overhead
• Support people navigating illness or crisis
• Put real resources in the hands of organizations serving your community
Not through guilt.
Not through sacrifice.
Just through choosing where you buy your coffee.
This Isn’t Charity. It’s Responsibility.
Businesses thrive because of the people around them.
So businesses should give back to those people.
We’re simply doing what should have been done all along.
Coffee tastes better when it’s kind.